Louis Phillipe, the country's leading menswear brand
with a legacy of 25 years in the country, is planning to launch
exclusive jeans stores. The Madura Fashion & Lifestyle (An Aditya
Birla Nuvo enterprise) owned Louis Phillipe launched its jeans brand -
LP Jeans last year and has seen encouraging response from the consumers.
Speaking at the sidelines of inaugural press conference of the Louis
Philippe Cup, here in New Delhi, Jacob John, Brand Director, Louis
Philippe, told "Encouraged by the tremendous response that
we have received from our one year old brand LP Jeans, we are
increasingly going to focus on this category. We are optimistic that LP
Jeans will be a big growth driver for us in coming years."
"We
are looking at opening 10 exclusive LP Jeans stores this year and about
30 odd stores over next three years," he further stated.
Apart
from this, Louis Philippe will also be focusing on its semi-casual
sports brand LP Sports for which it is targeting 20 stores this fiscal
and a total of 100 stores over next three years. The brand introduced LP
Sports in the year 2008 and saw huge traction as well, according to
John.
John maintained that the mother brand Louis Philippe will
continue to grow but exponential growth will come from newer categories
such as smart-casuals, footwear and accessories. He said that the
footwear category, though difficult to operate in, would also be a focus
area. The brand has been operating three exclusive footwear stores in
the country as on date.
Louis Philippe contributes 30% to the
overall turnover of Madura F&L and with a y-o-y growth of 25%, is
looking at a turnover of Rs 1,200 cr in FY 2013-14.
John
further informed that Louis Philippe will be looking at opening into new
cities on the lines of its launches in Bhatinda, Patiala, Varansai,
Gorakhpur, Trichur, Kottayam, Baroda and Surat. The brand is currently
present in 100 cities and will be opening in 100 more towns - a combined
figure for FY 2013-14 and next fiscal.
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